To the uninitiated eye, our obsession with dieting and weight loss seems to have blown over. No longer do we partake in "old school" diets like counting calories or cutting out fat (so 80's!) - although such trends still flicker in our peripheral vision.
Look a tiny bit closer and you'll see that diet culture is anything but dead.
Nowadays, "wellness" is the new buzz word. We hear lithe actresses, bikini models, celebrity chefs and even some nutritionists espousing lines like, "Don't diet. Just eat clean!"
As if they were different things.
Clean eating, in the way the Gwyneth Paltrows of the world are promoting it, is the newest form of dietary restriction. Juice cleansing is the new starvation diet. Detox cuisine is the newest in privileged, "healthy" girl food.
And like every other type of dieting before it, clean eating is the penultimate in ladylike behaviour.
Far from moving out of the dark ages and truly renouncing diet culture, we have merely fallen into the next age of dieting, one that manifests as counting macros and cutting out carbs. In my opinion, this modern chapter of "wellness" dieting creates just as much, if not more, disordered eating and eating disorders as the old school stuff - at least that form of dieting didn't pretend to not be dieting!