WTF are superfoods, anyway?
Superfoods are simply foods that have a higher than average nutrient density, which leaves a wide scope for many different foods. Nowadays the word superfood brings to mind some relatively expensive powders, capsules, purees and juice concentrates.
Sedate brown-green powders and lifeless capsules wouldn’t be very sexy as stand alone items. So these products are cleverly marketed with the usual lethal gamut of “cutting edge” research, heavily photoshopped images of women in bikinis laughing at acai bowls who are conventionally attractive with just the right amount of exotic ethnicity - or male white bodybuilders with fake tans posing as Mayan warriors (hilarious)... and those words that appeal to the health nut in all of us: organic, pure, clean, paleo, concentrated, anti-ageing, antioxidant, and of course free of gluten, sugar, dairy, and all the rest of it.