We may well still have a few cold snaps ahead of us but the energy has shifted.
Both energetically and in the natural world, now is the time we see new growth following the seeming dormancy of Winter. Imbolc is a time of hope, a time filled with the excitement of new possibilities for the future, the time for manifestation of whatever dreams we've been seeding over winter.
And troublingly - but not surprisingly - there are plenty of body-shaming industries ready to capitalise on the collective feelings of hope and excitement that coincide with the change in season.
One industry that plays a huge part in forming the mass constructed social expectations placed on bodies associated with this time of year is, of course, the diet industry.
Being late winter when the growing warmth is reminding us of the bikini season 'just around the corner', this is when we hear an escalation of mantras like, "Summer bodies are made in winter" along with increased pressure to buy those programs and products that employ this infuriating rhetoric.
The marketing strategies of those selling diet plans, weight loss products, 8- or 12-week training regimes and body-beautifying yoga challenges adopt this kind of tagline in order to incite a feeling of urgency or even panic in those who, shamefully, 'still haven't started working on their summer body.'
Well fuck that.
I say, "Body shame is perpetuated by stupid sayings like 'Summer bodies are made in winter.'"
Your body is not the problem. Your belief that your body is the problem, is the problem.